Would you, as a consumer, prefer a brand that feels familiar or one that you cannot identify with? Think about it. Consumers are increasingly opting for companies that portray their human side. Companies that have a recognizable, identifiable personality. Your branding has a clear style aspect, and a truly strong brand uses photography that fits this style aspect seamlessly. An authentic photography style shows your target audiences who you are, what you do and how your brand works.
Many brands underestimate the importance of characteristic photos and use stock photography instead. That’s a pity, as personal photography has the ability to show the unique, human aspects of your brand. Using personal photos sets you apart from your competitors that use stock photography. We recommend creating one specific style of photography that is unique to your brand and clearly communicates your individuality. That way, you’ll create visual material that not only makes your brand identifiable, but that also conveys the characteristics of your brand consistently.