Fudura

Responsive website

Energy for companies

Sometimes laws change and companies adjust. Enexis, one of the best known energy suppliers in the Netherlands, had to split off all elements that were focussed on the corporate market into a brand new label called ‘Fudura’. Everything this new company needed had to be created from start to finish, in a visually compelling and compact way.

One brand - a complete package

The solution that was offered to Fudura contained everything the daughter company needed for a flying start: it was a complete package. Based solely on the logo, we created the online branding. We started with a fully responsive website, completely custom built with Symfony CMS while integrating their already existing systems, such as ‘My Fudura’ and Salesforce.

The scope expanded into actively carrying out the brand name through promotional acts such as a brand new motion video, a case video and newsletters. By the end of the project, Fudura had everything it needed to be a company right at their fingertips.

Their own personal website builder.

Sometimes laws change and companies adjust. Enexis, one of the best known energy suppliers in the Netherlands, had to split off all elements that were focussed on the corporate market into a brand new label called ‘Fudura’. Everything this new company needed had to be created from start to finish, in a visually compelling and compact way.

The video's explain it all

We created a motion video that took viewers through everything that Fudura had to offer, explaining their brand story and corporate proposition in a visually pleasant manner while informing potential customers on their options. Fudura was continually kept in the feedback loop, while our motion and graphic designer worked back and forth between storyboard and visual design until the video was the best possible combination of engagement and information. The text was worked over by our in house content writer to keep it easy to follow but tightly packed with all important information.

Integrating what already exists

Fudura works with a lot of high end companies like NS, Schiphol and the Efteling. They provided these companies with real time information on energy use within their separate estates through a digital portal called “My Fudura”, but a problem they faced was the unfamiliarity of their customers with these options. We integrated the portal into the new proposition and visually redesigned it, while keeping the underlying technique intact.

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