You can't escape the fact that your business needs an online presence. And there is one thing you can’t miss: Google. One of the most important digital marketing channels to get website visitors is the search engine. Search engine optimization (SEO), ensures that your website scores organically on relevant search terms in various search engines. And ranking for relevant keywords is key to take your business to the next level.
Let’s face it. You know what you need, you just don’t know how to get it. Whether you want to generate more leads, increase brand awareness or produce more revenue. It all starts with organic search visibility. It’s simple; the higher you rank, the more likely people will find your website. When customers search for products or services online, they usually start with a search engine such as Google, Yahoo, or Bing. If your website doesn’t show up on the first page, the chances of being seen by potential customers are very low.
Search Engine Optimization is a continuous process and ever-changing. But we can assure you, there are several factors that are always going to be important. It all boils down to these 3 pillars: technical, on-page and off-page SEO. And a combination of them will help you to increase the visibility of your website and improve its ranking on search engines.
Technical optimization is all about making sure your website is set up correctly for search engine crawlers. This includes things like ensuring your site is mobile-friendly and has fast loading times.
On-page SEO
On-page optimization is about optimizing individual web pages for specific keywords. This includes updating on-page content, title tags, internal links, using the right keywords and having compelling meta descriptions.
Off-page SEO
Off-page optimization is about building backlinks to your website from high-quality websites. This helps to improve your website's page and domain authority.
You want to take your search engine rankings to the next level? We are happy to help you with SEO strategy and operational SEO, with increased online visibility as a result. We start by analyzing your business and its products or services. We then conduct a detailed keyword research on your product categories, which helps us to identify the best keywords and phrases to target.
We establish goals and KPI s for each of the keywords we have identified. We use these to track your progress in terms of ranking and traffic, which helps us to determine whether we are on the right track or need to make changes to our strategy. We then create rich, captivating and useful content that is optimized for your chosen keywords.
We use a variety of strategies to attract backlinks to your content, including blogs, optimized landing pages, and social media. This helps you to rank higher in search engine results pages (SERPs) and get more traffic from search engines. Next to this, we make sure that your website is optimized for search engines, on both web and mobile devices. Here we ensure that site load time is fast and that all links to your pages are secure and redirected properly. With a solid SEO strategy we make sure you are crushing your goals.
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