Matching Dorst & Lesser’s vibrant energy with a bold new website
Dorst & Lesser is a creative social agency that helps brands to cut through the noise of the online world. By helping them to tell their own unique, impactful story. Their brand is brave, bold and - of course - incredibly social. They came to us for a website to reflect this energy. Of course we were up for the challenge.
Our friends at Dorst & Lesser asked us to create a new website design that provides a solid foundation for the overall look and feel of their brand. As their current website wasn’t in line with their brand story. It did not show well enough what they are truly capable of - a business that prides itself in telling impactful stories deserves to have a website that can tell their own - and that’s exactly what they asked us to do.
Dorst & Lesser is a long-time partner of ours. After years of working together on campaigns for clients like Renault and Transavia, we felt honored when they chose us to redesign their website to match their true style. Being the creative agency that they are, a thousand new ideas came up throughout the process. More animations, bigger header videos and ground-shaking typography. On the other hand, they also wanted to maintain their professional and mature image. Our team knew just how to make their vision come to life, whilst keeping everything focused and within scope.
A visual website with daring designs
The world of social media is bold and vibrant. Dorst & Lesser needed a website that dynamically showcases all spirited campaigns they created for big brands. Say no more! We designed the website to welcome visitors with colorful gifs based on their projects, showcased on loop. Always visible. The appealing visuals really make you want to keep looking. Giving visitors the full impression of their campaigns.
The website keeps visitors’ hooked by using vivid colors and subtle motion graphics. Color blocking and heavy-set typography stand out, while automated image sliders showcase Dorst en Lesser’s projects and behind the scenes footage. But it’s the little details that really make this website stand out. Images start to move when you hover over them. And dozens of micro animations give scrolling that special touch. Whether colorful and daring or small and subtle, the website’s elements truly come together to leave a bold first impression. Making you want to see more.
A striking balance between a beautiful frontend and solid backend
Dorst & Lesser’s website wasn’t just supposed to make visitors’ jaws drop - it also needed to convert them into leads. We ensured this by focusing the content on stories, case studies and contact forms. As these pages rely heavily on text blocks and visuals, a content-rich website like this can easily become too much to handle for a CMS. Our development team made sure that the back-end in Craft CMS had a clean, solid and organized structure so that the website administration team at Dorst & Lesser would have no issues helping the website do its job at converting visitors into leads.
Over the years, we’ve learned all about the Dorst & Lesser’s story, from inside and out. We are thrilled that now everyone else gets to experience it too. Check out their new website and you’ll see what we mean. Through their new website, Dorst & Lesser can show their true self and astonish their visitors with everything they are capable of. With a website that screams ‘We are Dorst & Lesser, and we love social!’
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